Last updated: 26 August 2026
This policy explains what information Neplify ("we", "us", "our") collects, how we use it, who we share it with, and the choices you have. We have tried to keep it plain and honest. Neplify is a public community board, so the most important thing to know is simple: anything you post is meant to be seen by other people.
Neplify is available in New Zealand, Australia, Nepal, Japan, South Korea, the United States, the United Kingdom, Portugal and Canada. You must be 18 or older to use it.
Visitors can read the board and post to it without creating an account or logging in. We do not ask you to register, we do not ask for a password, and we do not build a personal profile of who you are or what you look at. Because there is no account, most of the information we hold is simply the content you choose to publish.
The first time you open the app it generates a random id and keeps it on your device. It is not taken from your hardware and it is not linked to your name. It is what lets you delete your own posts, and what lets blocks and reports work without accounts.
The author label shown publicly on a post is not that id. It is a one-way code derived from it, so nobody can work backwards to your device or post as you. That code is also different on each part of the service: the label on a Confess post and the label on one of your listings do not match and cannot be matched up. An anonymous note about how you are feeling therefore cannot be connected to a listing of yours that carries your phone number.
Confess lets you post a short, anonymous note about how you are feeling, with a mood label, and react to other people's notes. There is no name, no profile and no history, and because the author label is separate on each part of the service, a confession cannot be tied to your other activity here. The colour a note gets comes from the note's own id, not from who wrote it, so two notes from the same person do not share a colour.
Notes are deleted 48 hours after they are posted. You can delete your own note before that at any time, and it comes off the wall for everyone straight away.
Some of what people write here concerns their mental health. We do not analyse it, profile it, or use it to target anything at you. If a note looks like it describes a crisis, the app shows support resources for your country. That check exists to offer help, not to categorise you. Neplify is not a crisis service.
Some things the app remembers are never sent to us: the posts you save, the people you have blocked (which is why a block applies only on the device you made it), your theme and country choice, which posts you have already viewed, the notes you reacted to, and how you voted in a poll. Clearing the app's data or uninstalling removes all of it.
The app asks for camera or photo library access only when you add a photo, and receives only the photo you pick. It is processed on our server (resized and converted to an optimised web format) before being stored and shown with your post. Please do not upload images that contain other people's personal information, or images you do not have the right to share.
Anything you put in a post, including any contact details, can be seen by anyone who views the board, and may be copied, cached, or indexed by search engines. Treat a post the way you would a public poster on a community noticeboard, and share only what you are happy for anyone to see.
We do not sell your personal information, and we do not use it to target advertising.
Where someone posts content that breaks our rules, we may remove their content across Neplify and block their device from posting again.
Third-party ads in the app are supplied by Google AdMob. They appear as cards in the Home feed, always labelled "Sponsored", spaced between ordinary posts. Confess carries no third-party ad-network ads. Neplify may place manually selected community or promotional banners between posts on Home or Confess; these banners do not use an advertising identifier or share your activity with an ad network. The neplify.app website carries no third-party ad-network ads.
We give Google nothing about you. Your posts, searches, saved items and confessions are never shared with the ad network, and we do not build a profile of you for advertising or let one be built from our data. Google does receive what it needs to return an ad and count that it was shown, typically your device type, language, and an approximate region worked out from your IP address.
On iPhone and iPad we do not request the advertising identifier, and the app contains no App Tracking Transparency prompt, because we are not asking to track you. Ads there are contextual, and install attribution uses Apple's SKAdNetwork, which works without identifying you.
On Android the position is different, and we would rather state it plainly than imply the iOS answer applies everywhere. Google's ad SDK adds permissions to the app that let it use your Android advertising ID, and Android's Privacy Sandbox features: attribution reporting, and the Topics API, by which Android itself works out coarse interest categories from your app usage and can share them with ad providers. These are added by Google's SDK rather than written by us, and the interest categories are derived by Android, not from anything you do on Neplify.
You control all of it in Android Settings. Under Privacy and then Ads you can reset your advertising ID or delete it entirely, and under Ads privacy you can review and turn off ad topics and app-suggested ads.
Where the law requires consent for advertising, including in the UK and the EU, Google's consent form is shown before any ad is requested, and you can decline. Ad content is capped at a "PG" rating, stricter than our 18+ rating requires.
We keep the number of third parties small, and we only use them to run the service. The main ones are:
Aside from these providers, we share information only when we are required to by law, or when it is necessary to protect the safety, rights, or property of the community, our users, or Neplify.
Depending on where you live you may have further rights, including to access, correct, delete or restrict use of your personal information, to object to processing, to data portability, and to complain to your national regulator. This includes rights under the New Zealand Privacy Act 2020, the Australian Privacy Principles, the UK GDPR, the EU GDPR, Canada's PIPEDA, Japan's APPI and Korea's PIPA. Contact us to exercise any of them, free of charge. Where we rely on consent, you can withdraw it at any time.
Neplify is available in several countries, and our providers process data on servers elsewhere, including outside the country you live in. Where information leaves the UK or the European Economic Area we rely on appropriate safeguards for that transfer, such as the European Commission's Standard Contractual Clauses.
We take reasonable steps to protect the information we hold, and traffic to and from the service is encrypted in transit. No online service can be completely secure. Please remember that content you post to a public board is, by design, visible to everyone.
Neplify is for adults. You must be at least 18 to use it, and you confirm this during setup. We do not knowingly collect information from anyone under 18. If you believe someone under 18 has given us information, contact us and we will remove it.
We may update this policy from time to time. When we do, we will change the date at the top of this page. Continued use of the service after an update means you accept the revised policy.
For any privacy question or removal request, email us at [email protected].
This is general information, not legal advice. Please consult a qualified lawyer for advice on your specific situation.